“Sincerity is Everything…..
…and once you can fake that, you’ve got it made!”
So runs the old joke, and unfortunately, I’m am seeing the embodiment of this cynical approach in some circles regarding the use…no, make that the manipulation/exploitation of social media.
Am mostly seeing this attitude evidenced in the domains of traditional marketing communications and public relations professionals [...]
A Contrarian View of Influencer-based Marketing
There’s a commonly accepted view that the key to viral-based trend-setting in both B-to-B and B-to-C environments is the identification and cultivation of so-called key influencers or “hubs” in the prevailing social networks related to your targeted marketing environments. Books such as The Tipping Point by Malcom Gladwell and The Influentials, by Ed Keller and [...]
Quantum Pulse: Have You Blogged Today?
And I don’t mean only writing a post to your own blog, but also reading and actively participating in other blogs? Obviously, if you’re reading this post, you’re already reading at least one blog (Quantum Leaders)…but are you reading this blog (and others) on a regular basis? Are you actively participating by submitting comments? If [...]
The Importance of Being Earnest
The subject of authenticity appears to be a real hot topic these days - both in the political arena and in the realm of business.
We appear to long for authenticity in all our major relationships and public/private interactions, and there is a growing understanding within the business community that our constituencies want us to be [...]
The Blogger’s Way
The preparations surrounding the launch of this Quantum Leaders’ blog within the context of our website redesign has prodded me to explore the reasons why we write, especially in the form of a blog, which can be viewed as a synthesis of the concept of a personal journal with that of a publication (”public” being [...]