Are You Experienced…
…have you ever been experienced?
There’s been a lot of discussion over recent years as to the notion that the nature of the U.S. economy is transforming (yet again) from that of being primarily a service economy into an experience economy. This theory was first laid out by Pine and Gilmore in their book, “The Experience [...]
Story-Telling: What Every Good Marketer Knows…
Seth Godin has reposted a list of insights and best marketing practices on his blog. I suggest you read (and save) his entire post as it is a manifesto on what 21st Century marketing should be.
Four of his points relate to the importance of story-telling in marketing:
Good marketers tell a story.
Effective stories match the worldview [...]
Marketing ROI?….Picking Up The Gauntlet
In his last post on The Challenge of Investing in People, Norm likened the current skepticism of many business leaders re “people investment” to that of the view of marketing 20+ years ago. He went on to state:
And still today no one has yet come up with a way of tying marketing dollars into actual [...]
“Sincerity is Everything…..
…and once you can fake that, you’ve got it made!”
So runs the old joke, and unfortunately, I’m am seeing the embodiment of this cynical approach in some circles regarding the use…no, make that the manipulation/exploitation of social media.
Am mostly seeing this attitude evidenced in the domains of traditional marketing communications and public relations professionals [...]
A Contrarian View of Influencer-based Marketing
There’s a commonly accepted view that the key to viral-based trend-setting in both B-to-B and B-to-C environments is the identification and cultivation of so-called key influencers or “hubs” in the prevailing social networks related to your targeted marketing environments. Books such as The Tipping Point by Malcom Gladwell and The Influentials, by Ed Keller and [...]
Transparent Technology and The New World of Consumerism
There was an interesting posting over on FutureLab’s Marketing & Strategy Innovation Blog on the impact of technology on consumerism, particularly within the youth culture.
The gist of the posting was on how young people in particular are aggressively using technology to seamlessly move back and forth between the worlds of bytes and atoms as they [...]
The Importance of Being Earnest
The subject of authenticity appears to be a real hot topic these days - both in the political arena and in the realm of business.
We appear to long for authenticity in all our major relationships and public/private interactions, and there is a growing understanding within the business community that our constituencies want us to be [...]
The Role of Product Management vs. Product Marketing
Art Petty, in his blog “Art Petty on Management” recently wrote on the importance of the product management function in determining overall organizational performance.
I urge you to jump over there and read his excellent post, as it touches on a number of subjects that align with our own thinking here at Quantum Leaders, particularly the [...]