What is a Soulful Purpose?
In my last blog I referred to Idris Mootee’s blog post where he also represents the importance of a corporation’s purpose as key to strategy. No I would like to expand on that and explain why I call it the corporation’s Soulful Purpose.
A corporation is not just a collection of equipment worked on by [...]
Strategy needs a purpose
There is a wonderful blog post by Idris Mootee that I just recently read that I would like to recommend to everyone. (http://mootee.typepad.com/innovation_playground/2008/05/what-do-you-know-about-business-strategy.html) .
I would like to reprint a portion of his post because I feel it was so eloquently stated.
“Purpose is really the heart of any business strategy and should provide the guiding [...]
Story-Telling: What Every Good Marketer Knows…
Seth Godin has reposted a list of insights and best marketing practices on his blog. I suggest you read (and save) his entire post as it is a manifesto on what 21st Century marketing should be.
Four of his points relate to the importance of story-telling in marketing:
Good marketers tell a story.
Effective stories match the worldview [...]