Marketing ROI?….Picking Up The Gauntlet
In his last post on The Challenge of Investing in People, Norm likened the current skepticism of many business leaders re “people investment” to that of the view of marketing 20+ years ago. He went on to state: And still today no one has yet come up with a way of tying marketing dollars into [...]
The Challenge of Investing in People
Have you ever heard a board member, or perhaps even a CEO say, “The Company sure invests a lot in trainings, meetings, and “feel good” stuff, and I wonder if more of those resources and energy went into focus on results whether we would be better off?” When we ask the CEO to focus on [...]