Forthcoming Talk @ ASP Orange County on Innovation

Posted on February 12, 2008
Filed Under Gregg Gallagher, Innovation |

Just a heads up that I’ll be speaking before the Orange County Chapter of the Association for Strategic Planning this coming Tuesday (Feb 19th) at the Doubletreee Club Hotel in Santa Ana. Details and registration info are available here.

Here’s the promotional blurb on the event….

Most companies are aware of the need for innovation, and some actually have processes in place to achieve it. Few, however, actually succeed at consistently increasing customer value.

Gregg Gallagher, Director Strategic Marketing and Innovation Practice for Quantum Leaders will present ideas about innovation and invention (and how they differ), and tools to improve your understanding of innovation and how to successfully capture, implement and communicate the innovations that can strategically differentiate your firm. Following the speaker, facilitated roundtable case study discussions will give participants an opportunity to use the presented tools.

Participants will learn about and practice with a tool used in assessing innovation, learn the myths of innovation and the importance of different types of innovation.

Gregg Gallagher
Director, Marketing & Innovation Practice
Quantum Leaders, Inc

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