Recommended Reading: The Myths of Innovation
Posted on January 21, 2008
Filed Under Gregg Gallagher, Innovation |
Recently finished a wonderful book on the subject of innovation by Scott Berkun, entitled “The Myths of Innovation.”
Scott was a member of the Microsoft team which developed the Internet Explorer browser during the mid-to-late 90s, and his book is a blend of the history of innovation (with a strong emphasis on recent technological innovations), as well as somewhat of a “how to”, particularly in regards to the do’s and don’ts of creating an innovation culture.
I particularly enjoyed his chapter on the “myth of epiphany”, where he takes on the popular notion of various innovations having stemmed from a “eureka” moment, as compared to being the result of long, hard effort by the individual involved. He also cites numerous examples where the person who is credited with the invention, was actually only the first implementer, succeeding in creating and realizing the customer value, where the original inventors did not.
A good pickup, if you haven’t done so already…
Gregg Gallagher
Director, Strategic Marketing & Innovation Practice
Quantum Leaders, Inc.
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